The General Business Plan lays the groundwork for developing our priorities as an organization and also provides direction to each division as we set goals. Below is an overview of the General Business Plan that lists all six goals and accompanying strategies:

Organizational and Operational Excellence
-priority to safety and security
-expanded emphasis on customer service
-focus on human resources and internal communications
-integration of technology

High-Quality Air Service
-track industry and community trends
-impact quality
-target opportunities for expanded air service
-expand the natural drawing area

Strategic Business and Economic Development
-develop Rickenbacker as an Advanced Logistics Center
-operate Foreign-Trade Zone #138 at Rickenbacker
-direct economic development efforts
-support other organizations in their economic development efforts
-conduct economic impact studies

Develop and Maintain Facilities
-develop capacity to meet current demands and anticipated growth
-maximize efficiency while improving appearance and customer service
-support tenant-construction activities
-maintain existing facilities in an attractive and cost effective manner

Responsible Financial Planning and Management
-structure of contracts
-revenue enhancement
-cost control
-risk and debt management

Proactive Community Involvement
-enhanced communications
-community partnerships
-diversity and inclusion
-environmental responsibility and leadership